We are all, to some extent, swayed and persuaded by promises of prestige. It is important, in your life, that you choose what is best and not just what sounds best. Most people sleep on mattresses. Not hammocks or water-beds. Far fewer hang upside down like a bat to gain maximum benefit from their nightly slumbers. This tells us something about the popular market. But does it also tell us something about the lack of imagination that seems to be so prevalent in the world today? Are we all missing out because some minority trend has yet to reach its tipping point? With beds, perhaps not. But be wary now of making a mainstream choice when you may have a special need.